www.hakoba.com

186,000 Customers and 2 million clicks per year!

Any inquiries, please call Mukesh Shah, CEO

at 212-840-6102 or 917-860-5733

 Hakoba  Sarees by Fujiyama is a New York based company dealing in a wide  range of chiffon, cotton, georgette and nylon sarees in over 100 different designs and 50 different colors. 

 Our Roots –

The company was founded by our CEO Mr. Mukesh Shah in 1998 after fifteen years of experience in the fabrics and garments business in New York City.  Becoming the defecto leader in manufacturing and selling Hakoba sarees was our founder’s vision when he launched this company. 

Our History and Growth –

Our company and vision to reach out to the 20 million non-resident Indians in the USA, the UK, Middle East, Asia and Africa started over ten years back when our CEO, Mr. Mukesh Shah seeded the foundation of the company and opened the first Hakoba Sarees store in the Times Square area of Manhattan, New York.

In 1998 we launched our 800 toll-free phone sales and customer support service for all our USA customers to call in their orders for rapid shipment via UPS.

In 1998 we also started our on-line presence at www.hakoba.com with a state-of-the-art product presentation dressing reality models in our sarees and an on-line buying experience for our customers who live in remote areas of the USA and other parts of the world so they can order the sarees of their choice without having to travel to New York or ordering over the 800 line without seeing the designs and colors of the sarees.  Ten years later our web-site has successfully achieved a milestone in on-line presence in the saree business with 1.5 million hits every month.

In 1999 we established the first street level Hakoba Sarees retail store in the Iselin / Edison, NJ area with the retail vision, entrepreneurial help and hard work of Mr. Bhupendra Patel.  Launching of this store in Iselin was the start of a new beginning for us.

In 2007 we opened our store in the heart of the Indian community in Long Island – on Hillside Avenue next to the famed ‘Usha Foods’ in Hickesville, New York.

Today our sarees are the word of mouth in nine out of ten Indian households in the USA, the UK and many parts of the world. 

Our Future -

We have come a long ways from concept to execution to a marketing and branding success.  Our expansion plans are to have our next store opened on Oak Tree Road, the ‘Indian Boulevard’ as it is otherwise known in Edison, New Jersey and then to foray into the UK market in the dense of the Indian community in Wembley, England on Ealing Road.  Opportunities for us to open in other areas of the US are plenty with LA, Chicago, Dallas, Atlanta, Boston and Houston as our next stops for retail outlets.

How we do it –

We have mastered the art of picking the right embroidery design, the right thread color, the right fabric and the right colors to match the highly discretionary tastes of our customers and by listening to them on the details of their individual tastes and then customizing our products to match our customers’ demand globally. 

Our approach is to create our products from ‘cradle-to-grave’ in that we source the fabric, the threads, colors and designs for optimum manufacturing through our strong alliances around the world and bring them to the marketplace through our stores and through web-order and mail order.  We scout around the world to find the raw materials with the distinct discriminating qualities that our customers appreciate. 

Our strength is in paying focused attention to detail for our products and to our customers’ demands.  Our customer is the ‘Queen’ who wears our sarees and relays the message of satisfaction to us and to others either directly or through whom they received it as a gift.

We make our presence felt at key national Indian social conventions and through a dedicated media marketing program with full page spreads in national Indian publications in the USA and the UK.  We have made our advertising presence felt in entertainment events by Bollywood artists at venues like the Nassau Coliseum in Long Island, New York.

If anyone is interested in opening  Hakoba stores in city or country please get in touch with us at mukesh@hakoba.com or bhu_patel@hakoba.com